Program

The 2010 MFAA Convention promises to be an event filled with opportunities for professional development and learning. Already we have a number of big name speakers confirmed including entrepreneur Sir Bob Geldof.

Back by popular demand, Jonathan Biggins will be our MC. The program begins at 14.30 on Wednesday 19 May with the official opening. Neil Rackham will put our sales success under the microscope after a panel of industry leaders challenge our current businesses and the need for change.

Day 2 is a day of difficult choices with two equally challenging streams. Justin Langer will talk about The Power of Passion and Amanda Steven will share her insights in Marketing to Women. Iggy Pintado will challenge us with Marketing Through Social Networks and Dr Adam Fraser will take us to The Third Space.

Day 3 begins in the ExpoMart with the Recovery Breakfast. Our CEO Phil Naylor will update us on the state of the industry followed by a world view of the current economic environment. Dan Ariely will show how our clients are Predictably Irrational. At noon, humanitarian and entrepreneur Sir Bob Geldof will challenge and inspire our business thinking. This day is not to be missed.

While we attempt to ensure that all information on this site and associated printed material is accurate and up to date, there are inevitably unforeseen circumstances that will result in changes to the program and schedule. In order to minimise any inconvenience, we will be publishing news and updates via Twitter to ensure you are well informed this year. Click here to learn more about how you can get your MFAA Twitter feeds.